Beauty & 3C

Beauty and electronics retailers deployed dynamic marketing screens and LED indicators to elevate brand perception

22%

Higher conversion

3.2x

Promo reach

18%

Higher AOV

Challenges

Premium brands demand a polished shelf image paper labels can't deliver
New launches and flash promos need fast display content changes
3C products carry many specs; customers need instant comparison

Solution

4.2" / 7.5" color ESL displays for dynamic brand visuals and flash offers
LED breathing lights and icons highlight new and best-selling items, guiding traffic
Back office manages multi-language content and SKU specs, synced to stores in real time

Outcomes

Store conversion up 22%: dynamic content drives dwell time and trials
Promo reach up 3.2x: from single posters to global real-time pushes
AOV up 18%: cross-sell lifted by recommendations and spec comparison

Recommended Configuration

Premium cosmetics counters: the DS1010 10.1" double-sided wood-grain display blends into the counter—price facing customers, campaign content behind; on shelves choose the LS0437 4.37" (Reference price) or LS0420 4.2" (Reference price).
3C counters: present key specs and bundles on large appliances with the LS1330 13.3" large label (Reference price).
Wireless & accessories: cover the mall counter with an AP2400S gateway; see the accessory centre for counter display stands.

Reference configuration only; final quantities and model mix are quoted after an on-site shelf and SKU survey.

FAQ

Cosmetics counters have many SKUs and frequent campaign swaps—won't repricing take even longer?

No. Prices and campaign copy are dispatched in batches from the back office by template, refreshing the whole counter at once with no per-item reprinting; on campaign launch day, one click switches every counter.

Does the wood-grain model suit a premium counter's look?

The double-sided wood-grain DS1010 pairs a wood-grain frame with a slim-bezel screen: price to the front, brand story or campaign visuals to the back—built for counters where presentation matters.

Can it show member or flash-sale pricing?

Yes. Push different prices or campaign copy per promotion via the API; member-day or seasonal switches happen in the back office with no in-store manual work.