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Supermarket & Fresh

National supermarket chain deployed ESL for instant price, promo and out-of-stock updates

30%
Lower labor cost
5x
Faster OOS response
12 mo
Payback period

Challenges

  • Frequent price changes made manual relabeling slow and error-prone
  • Cold-chain shelf monitoring and label sync were difficult
  • Late out-of-stock detection hurt shelf efficiency and experience

Solution

  • Sub-1GHz ESL deployed, one-click global price and promo updates from back office
  • Waterproof -25°C labels on cold-chain shelves, real-time inventory and expiry sync
  • Bidirectional base stations report stock and battery status, auto-dispatch restocking

Outcomes

  • Labor cost down 30%: relabeling time cut from 4h to 40min daily
  • OOS response 5x faster: restock cycle from 2 days to 4 hours
  • Promo coverage up from 65% to 98%, store revenue up 11%

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