Supermarket & Fresh

National supermarket chain deployed ESL for instant price, promo and out-of-stock updates

30%

Lower labor cost

Faster OOS response

12 mo

Payback period

Challenges

Frequent price changes made manual relabeling slow and error-prone
Cold-chain shelf monitoring and label sync were difficult
Late out-of-stock detection hurt shelf efficiency and experience

Solution

Sub-1GHz ESL deployed, one-click global price and promo updates from back office
Waterproof -25°C labels on cold-chain shelves, real-time inventory and expiry sync
Bidirectional base stations report stock and battery status, auto-dispatch restocking

Outcomes

Labor cost down 30%: relabeling time cut from 4h to 40min daily
OOS response 5x faster: restock cycle from 2 days to 4 hours
Promo coverage up from 65% to 98%, store revenue up 11%

Recommended Configuration

Fresh & cold-chain shelves: LS0266C 2.66" freezer-proof label, rated for -25°C with a sealed battery lasting about 10 years, Reference price
Ambient shelves: LS0154 1.54" standard label, Reference price; pair end-caps with the LS1330 13.3" large label or a 10.1" digital display to show price and campaign visuals together.
Wireless & consumables: cover the store with AP2400S gateways; see the accessory centre for shelf rails and label holders.

Reference configuration only; final quantities and model mix are quoted after an on-site shelf and SKU survey.

FAQ

Does repricing really work inside freezers?

The LS0266C is the freezer-grade model, designed for -25°C environments with a sealed battery, built for cold-chain storage and fresh-food freezers; the e-paper refreshes normally despite low-temperature condensation.

How long does the battery last, and is replacement costly?

With two refreshes a day, standard models run about 6–10 years depending on model and refresh frequency. When the battery ends, the tag is simply swapped as a unit; the e-paper display and shelf rails keep serving.

Can it integrate with our existing POS / ERP?

Yes. Teamotto provides REST APIs and integration documentation (including a Microsoft Dynamics NAV / POS example), supporting SKU-to-tag binding and batch pushes of prices and promotions, with an API Gateway for third-party POS and inventory systems.